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quarta-feira, 7 de novembro de 2012

Cookie Dough Dip

Tasty Kitchen Blog Cookie Dough Dip
A dip that tastes like chocolate chip cookie dough? Genius! The dip is easy to make and it’s safe to eat because there are no eggs involved. You can eat the entire bowl without getting sick. (Well, you might end up with a stomach ache, but that’s all.)

Tasty Kitchen Blog Cookie Dough Dip
To make this delicious dip, you will need: butter, brown sugar, vanilla extract, cream cheese, powdered sugar, and chocolate chips.
Tasty Kitchen Blog Cookie Dough Dip
Melt the butter in a small saucepan over medium heat.
Tasty Kitchen Blog Cookie Dough Dip
Whisk in the brown sugar until sugar dissolves and the mixture starts to bubble. Remove from heat and cool.
Tasty Kitchen Blog Cookie Dough Dip
Whisk in the vanilla extract.
Tasty Kitchen Blog Cookie Dough Dip
Cream together the cream cheese and powdered sugar until smooth. This will take about 1 minute.
Tasty Kitchen Blog Cookie Dough Dip
With the mixer on low, add in the brown sugar and butter mixture.
Tasty Kitchen Blog Cookie Dough Dip
Mix until combined and smooth.
Tasty Kitchen Blog Cookie Dough Dip
Mix in the chocolate chips.
Tasty Kitchen Blog Cookie Dough Dip
Put the cookie dough dip in a bowl and serve with graham crackers, fruit, animal crackers, cookies, or pretzels. I used graham crackers and they were the perfect vehicle for dipping.
Tasty Kitchen Blog Cookie Dough Dip
If you are a cookie dough fan, you will go crazy for this dip. It tastes just like cookie dough. The dip is sweet and buttery with the perfect amount of chocolate chips. I know your guests will love this dip, so make sure it is on your Super Bowl menu. It is the perfect sweet dip for the big game. And if you aren’t going to watch the Super Bowl, no worries, you can still enjoy this dip. It’s good for any occasion.

Recipe Description

A super simple dip that tastes just like cookie dough! Works great as an appetizer or as dessert; serve with graham crackers, cookies, juicy apples or salty pretzels!


  • ½ cups Butter
  • ⅓ cups Brown Sugar
  • 1 teaspoon Vanilla
  • 1 block (8 Oz. Block) Cream Cheese, Softened
  • ½ cups Powdered Sugar
  • ¾ cups Chocolate Chips

Preparation Instructions

Melt butter in a small saucepan over medium heat. Add brown sugar and whisk until sugar dissolves and mixture starts to bubble. Set aside to cool, and whisk in vanilla.
Cream together cream cheese and powdered sugar for 60 seconds. With mixer on low speed, add in brown sugar and butter mixture. Mix until combined. I added the chocolate chips at this time so the mixer could break them up into pieces. You can so that, or just fold in the chocolate chips.
Garnish with additional chopped chocolate. Serve with fruit, cookies, crackers, pretzels or a spoon. Pin It

quarta-feira, 31 de outubro de 2012

sexta-feira, 26 de outubro de 2012

10 Simple Things to Make You Happier At Home

10 steps to happy.jpg Absolutely agree (no news coming from the ocd freak here ahhaha) :) Liv (a.k.a Monica) - Bah lembrei de vc!!

Our homes are an extension of who we are: what we do within the walls of our abodes shapes our mood, affects our productivity, and influences our outlook on life. Scientific studies have shown that we can have an impact on our happiness by adjusting the tiny little habits and routines that constitute our daily lives — we are, in fact, in control of our outlook on life.
It's amazing how a few tweaks to our daily habits can become a catalyst for meaningful, positive change. Here are a few simple things you can do every day to feel happier at home.

1. Make your bed. In a popular post last month, I explained the many benefits of daily bed-making. Gretchen Rubin, New York Times best-selling author of The Happiness Project, explains that this three minute task is one of the simplest habits you can adopt to positively impact your happiness.

2. Bring every room back to "ready." I learned this trick from Marilyn Paul's clever book, It's Hard to Make a Difference When You Can't Find Your Keys. It's a known fact: Clutter causes stress; order creates a haven from it. This mood-boosting routine is simple: Take about three minutes to bring each room back to "ready" before you depart it. (Unless you have a toddler, or a partner who likes to simulate earthquakes, three minutes should be sufficient.)

3. Display sentimental items around your home. One reason that experiences (and memories of those experiences) make us happier than material things is due to the entire cycle of enjoyment that experiences provide: planning the experience, looking forward to the experience, enjoying the experience, and then remembering the experience. Make your home a gallery of positive memories.

4. Start a one-line-a-day gratitude journal. Before bed, simply jot down one happy memory from that day. (If you have kids, you can ask them, "What was the best part of today?") Reflection is an important part of happiness, and pausing to reflect on a positive event from each day cultivates gratitude. (An added bonus: Later, when your memory is defunct, you will already have all of your meaningful adventures recorded!) If you have trouble getting started with journaling, consider buying a book to guide you. Simple Abundance, by Sarah Ban Breathnach, is a great one.

5. If you can't get out of it, get into it. This tip comes from The Happiness Project. I love the message: The dishes are not going to clean themselves, so you will do it, and you will like it! (Unless, of course, you can outsource this job, in which case I say: Nice work!) Otherwise, get into doing the dishes. Feel the soothing warm water on your hands. Enjoy the tickle of the tiny bubbles. Crank your favorite album at an unusually loud volume, do a couple fist-pumps while shouting "Can I get a hell yeah for the dishes? Hell! Yeah!" and pretend you love it.

6. Before you get up each morning, set an intent for the day. In The Art of Happiness, the Dali Lama says ""Every day, think as you wake up: today I am fortunate to be alive, I have a precious human life, I am not going to waste it." Wow. What a wise man. I tend to wake up with a strong visceral reaction that says, "Attention human beings: Be afraid of me before coffee. Be very afraid!" Setting a daily intent makes a huge difference. Your daily intent could be something like "be productive" or "enjoy today's delicious moments" or it could be something more specific like "say thank you to my loved ones today." But it should not be another "to do" item on your list.

7. Do small favors for your housemates, expecting nothing in return (not even a thank you!). (That's right, I said it: nothing!) Mow the lawn for your husband, but don't expect him to pat you on the back. Make the bed for your wife, but don't try to get bonus points for it. Take the trash out for your roommate, just because. The ability to cultivate strong, healthy relationships is one of the biggest contributors to health and happiness, but when you start to keep score, the benefit is lost. (No! It's YOUR turn to clean up the dog poop!) It's a well-known fact: When you do good, you feel good.

8. Call at least one friend or family member a day. You can do this while you clean, while you make the bed, or while you walk the dog. Texts and emails do not count! Make an actual phone call to a loved one, just to chat and catch up. We humans are social beings and studies show that even when we don't feel like it, even if we are naturally introverted, socializing with our loved ones makes us feel better.

9. Spend money on things that cultivate experiences at home. Save money for a new grill for parties or a new DVD for family movie night — something that will encourage you to have people over and entertain. Plan a summer barbeque, invite your closest friends, kick back and relax. (And don't forget to print out the pictures to remember the good times.)

10. Spend a few minutes each day connecting with something greater than yourself. Whatever your spiritual beliefs — or non-beliefs — may be, studies show that connecting to a high power is correlated with happiness. Just stepping back to realize that we are part of an enormous universe can put some perspective on your annoyance with the those-are-definitely-not-mine-and-they-are-abso-fricking-lutely-repulsive socks under the coffee table. Before bed, spend just a few minutes contemplating something larger than yourself. Take a walk in nature. Write in a journal. Create a sacred space in your home. (Or if spirituality is really not your thing, create a home spa: light some candles, soak in a hot bath, delve into a good book… are you feeling better yet?) Pin It

terça-feira, 25 de setembro de 2012

Long, long hair...

Mother Nature provides us with a plenty of great opportunities to make hair grow faster. Various plants can boost natural hair growth process. The only thing you are to know is how to mix natural ingredients properly in order to get the best results.

Natural Remedies to Make your Hair Grow Faster
Improving your hair growth with natural remedies may seem almost impossible, but actually it is quite a real thing. The matter is that there are lots and lots of plants that have the ability to increase the blood flow in our head and this way provide the natural hair growth process. Read on to check out natural remedies that can be used to make your hair grow faster.

Green Tea

Green tea is one of the perfect natural remedies that can be very helpful to make your hair grow faster. Due to the antioxidants this miraculous drink includes, you can drink it or use as the component of your shampoo, lotion or any other hair care product to provide stronger protection to your follicles.

Grapeseed Oil

Grapeseed oil is another natural remedy to make your hair grow faster. You are to rub warm grapeseed oil into your scalp just before the bedtime 2 or 3 times a week.


Potato or more exactly water that is left after potato boiling is another natural remedy that would help you to increase natural hair growth process. Let it cool and rinse your hair, after wash hair with your fave shampoo.

Egg Hair Mask

Mix an egg with 50 g of olive oil and apply the derived mixture to you hair. Wrap up with a towel and leave for an hour. After wash off with mild shampoo and apply hair conditioner. Repeat the procedure at least once a week.
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Fotos bem diferentes

Soh p rir.. Liv :) Pin It

quarta-feira, 19 de setembro de 2012

50 Best Snacks Under 50 Calories

50 best snacks under 50 calories

Maravilha!!!!!!!!!!!!!!!!!!! :) Liv

Satisfy your sweet tooth
1. 1⁄2 medium apple, baked, topped with 1 Tbsp lowfat yogurt sprinkled with cinnamon (45 calories)
2. 1⁄2 small banana, frozen (45 calories)
3. 4 oz unsweetened applesauce sprinkled with cinnamon (49 calories)
4. 1 miniature box of raisins (45 calories)
5. 2 sugar-free ice pops (30 calories)
6. 1 sugar-free fudge ice pop (35 calories)
7. 12 cherries (48 calories)
8. 1 individual serving sugar-free gelatin with 3 Tbsp light whipped topping (40 calories)
9. 1⁄2 cup strawberries with 21⁄2 Tbsp nonfat yogurt (47 calories)
10. 14 seedless red grapes, frozen (48 calories)

Indulge a salt craving
11. 11⁄2 cups salted air-popped popcorn (46 calories)
12. 1⁄4 cup shelled edamame with sea salt (37 calories)
13. 8 oz miso soup (36 calories)
14. 1 pretzel rod (37 calories)
15. 1⁄4 small bag of Glenny's lightly salted soy crisps (35 calories)
16. 1 medium sliced cucumber mixed with 1⁄4 cup sliced onion, 1⁄2 cup chopped celery, 4 Tbsp vinegar and salt to taste (45 calories)
17. 6 oz eight-vegetable juice (39 calories)
18. 1 kosher dill pickle (10 calories)

Crunch and munch
19. 1⁄2 cup jicama with 4 oz salsa (49.5 calories)
20. 11⁄2 cups sugar snap peas (40 calories)
21. Small celery stalk smeared with 1⁄2 Tbsp natural peanut butter (49 calories)
22. 1⁄2 small apple with 1 tsp soy butter (46 calories)
23. 1 brown rice cake with 1 Tbsp sugar-free jam (44 calories)

Smooth and creamy
24. 1 Laughing Cow Light Garlic & Herb wedge spread on cucumber slices (35 calories)
25. 1 tsp almond butter (34 calories)
26. 1⁄2 cup fat-free Greek yogurt with 1 tsp sugar-free strawberry jam (43 calories)
27. 1 oz avocado (about 1⁄8 of an avocado) squirted with lime (45 calories)
28. 8 grape tomatoes dipped in 1 Tbsp light cream cheese (46 calories)

Cheesy whizzes
29. 6 pieces of endive filled with 1⁄2 oz reduced-fat feta cheese (49 calories)
30. 1 slice fat-free American cheese (30 calories)
31. 1 large tomato, sliced, topped with 1 Tbsp Parmesan, broiled (44 calories)
32. 1 oz fat-free cottage cheese on 1 slice caraway Finn Crisp Crispbread (38 calories)
33. 1 oz fat-free mozzarella dipped in 1 tsp marinara sauce (46 calories)

Power up on protein
34. Turkey rollups: 2 slices white meat turkey rolled in 2 lettuce leaves (46 calories)
35. 1 oz smoked salmon (about 1 slice) on 2 Wheat Thins crackers (Multi-Grain) (48 calories)
36. 1 tofu dog with 1 Tbsp sauerkraut (48 calories)
37. 1⁄2 cup plain fat-free yogurt sprinkled with 1 tsp sunflower seeds (49.6 calories)
38. 1.3 oz water-packed tuna with 1 tsp Dijon mustard (48 calories)
39. 2 large hard-cooked egg whites with 1 cup sliced cucumber (48 calories)
40. 1 slice Wasa Fibre Crispbread with 2 tsp hummus (45 calories)
41. 1 medium water-packed sardine with slice of red onion (35 calories)

Solid standbys
42. 1⁄2 cup melon with 2 Tbsp 1% cottage cheese (47 calories)
43. 1⁄2 small grapefruit (32 calories)
44. 1⁄3 cup blueberries with 1 Tbsp light sour cream (47 calories)
45. 1⁄2 cup carrots with 1 Tbsp light ranch dressing (45 calories)

Thirst quenchers
46. 1⁄2 cup nonfat milk with 1 Tbsp Walden Farms calorie-free chocolate syrup (40 calories)
47. 1 packet of sugar-free hot chocolate made with 1⁄4 cup skim milk and 3⁄4 cup hot water (47 calories)
48. 3⁄4 cup almond milk (45 calories)
49. 3⁄4 cup seltzer with 1⁄4 cup cranberry juice and a lime wedge (33 calories)
50. Homemade iced green tea (with artificial sweetener if desired) (0 calories)
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terça-feira, 18 de setembro de 2012

How to make a smoothie

Behold, the smoothie. A meal in a glass. And not just any meal. A meal anyone can make, no matter how inept in the kitchen or bound by time constraints.  And done right, smoothies are packed with vitamins, minerals, antioxidants, protein, healthy fats and so much more. Not only can smoothies be nutritious, they’re also super delicious.  That combination doesn’t come round too often.
Use it as a meal replacement (e.g. breakfast), a post-workout drink, a supplement, snack or a healthy dessert. Use smoothies as a way to get your daily dose of fruit and veg, to lose weight, build muscle, or gain weight. Adapt smoothies anyway you can to suit your needs. The only thing holding you back is your imagination. There’s so much more to smoothies than fruit, yogurt and ice. Here’s your go-to guide on how to make a smoothie – awesome! 

Smoothie Step 1: Add Fruits and/or Vegetables

Use fresh or frozen fruits to make your smoothie. Out of season, frozen fruits are a good choice, as they’re picked at the peak of ripeness and immediately frozen, sealing in the vitamins and minerals for maximum nutrition and maintaining textural integrity. Of course frozen fruits are incredibly convenient, but they also score high in terms of taste. Because you need less ice, you can achieve a more intense, purer flavor and yield a creamier smoothie. 
Why not freeze your own fruit, especially if you prefer organic? Just buy fruit in bulk when in season (esp. when on sale), peel, cut, place in freezer bags and freeze.
Fruits to add to your smoothie include:
  • Apples
  • Apricot
  • Avocado
  • Banana
  • Berries (e.g. strawberries, blueberries, blackberries, raspberries, cranberries, cherries)
  • Grapefruit
  • Grape
  • Guava
  • Kiwi
  • Mango
  • Melon (e.g. watermelon, cantaloupe, honeydew)
  • Nectarines
  • Oranges
  • Papaya
  • Peach
  • Pears
  • Pineapple
  • Plums
  • Pomegranate
  • Strawberry
Smoothies are a great opportunity to get some greens into your diet without actually tasting them. The fruit in smoothies mask most of the flavor of the vegetables, such that it still tastes like a fruit smoothie (though slightly different color). Spinach is one of the most popular greens added to smoothies because it has a mild flavor (its taste is masked by fruit) and because it is easy to blend. Other mild greens include romaine lettuce and bok choy. Adding a few greens will massively boost the nutritional content of your smoothie. As you experiment with ingredients and recipes, try some of the greens listed below:
  • Spinach
  • Kale
  • Swiss chard
  • Bok Choy
  • Collard greens
  • Spring greens
  • Beet greens
  • Dandelion greens
  • Mustard greens
  • Arugula
  • Lettuce
  • Romaine lettuce 


Smoothies are all about balance. Balance of flavor, balance of texture. Consistency of your smoothie is as important as taste. To get the right consistency add between 1 and 2 cups of liquid for every 3 cups of fruit. Exactly how much you need depends on the type of fruit you’re using. Bananas and mangos for example are thicker fruit, which means you’ll want to add more liquid. Watermelon, on the other hand, produces a lot of juice, so you’ll need to add less. In any case, if it’s too thick you can always add more liquid, and if you added too much liquid just add more ingredients that thicken your smoothie (see next step).
Nothing is irreversible when making a smoothie, you can always add a little more of this or a little more of that to get it just how you want. That’s what the infographic (below) is all about. A cheat sheet! In fact, experimentation is the best way to find out how you like your smoothie!
Liquids to add to your smoothie include:
  • Cows milk
  • Almond milk
  • Hazelnut milk
  • Soy milk
  • Rice milk
  • Oat milk
  • Hemp milk
  • Coconut milk/ water
Fruit juice (fresh squeezed/ pressed or store bought):
  • Orange juice
  • Apple juice
  • Pear juice
  • Grape juice
  • Pomegranate juice
  • Water 
  • Iced coffee
  • Iced green/ black tea 


This step will give your smoothie body, texture and creaminess, and balance out any acidic taste from fruits such as oranges and berries. But it’s also an opportunity to boost the nutritional content of your smoothie.  Thickening your smoothie is especially important if you’re working with watery fruit such as watermelon or pineapple, or haven’t used thick, balancing fruits such as avocado and banana.
Nut & seed butters (preferably natural & unsweetened):
Nut and seed butters are rich in protein, fiber, and essential fatty acids.
  • Almond butter
  • Cashew butter
  • Hazelnut butter
  • Macadamia nut butter
  • Peanut butter
  • Pecan butter
  • Pistachio butter
  • Walnut butter
  • Pumpkin seed butter
  • Sesame seed butter (tahini)
  • Soybean butter
  • Sunflower seed butter
  • Yogurt
  • Cottage cheese
  • Kefir
  • Frozen yogurt
  • Ice cream (best used for dessert smoothie, treat or weight gain smoothie)
  • Ice
  • Coconut meat
  • Chia seeds
  • Psyllium seed husks (drink smoothie quickly or psyllium will swell making it difficult to drink)
  • Oats
  • Beans (tip: use white beans or chickpeas in fruit, vanilla or other light-colored smoothies and black beans in chocolate or dark smoothies)
If you don’t want to thicken your smoothie with any of the above ingredients or are only adding ice, work with fruits such as avocados, bananas and mangoes, that are naturally thicker or frozen fruits to achieve a thick, rich and creamy smoothie.


This is one of my favorite steps. It’s where you take really good smoothie and make it special.
Let’s start with sweeteners. Ideally, most of the smoothies sweetness should come from fruit. If you’re using sweet and ripe fruits such as banana and mango, you should need little sweetener. If you do need to sweeten your smoothie, you can use (brown) sugar, but there are many ways you can sweeten your smoothie and add nutritional value or at least limit calories.
  • Honey
  • Stevia
  • Xylitol
  • Maple syrup
  • Agave nectar
  • Dates
  • Figs
Just as any meal, a dash of salt can enhance the taste of your smoothie. To add extra nutritional value, use high quality sea salt such as Celtic sea salt, instead of table salt.
Spices/ Herbs
Adding spices will take your smoothie to the next level, both in flavor and nutritionally.
  • Mint
  • Basil
  • Lemongrass
  • Lavender
  • Cilantro/coriander (green smoothies)
  • Parsley (green smoothies)
  • Cinnamon (adds a layer of sweetness, without adding calories)
  • Vanilla (extract)
  • Almond extract
  • Nutmeg
  • Allspice
 As well as the following  (a little will go a long way):
  • Ginger
  • Clove
  • Cardamom
  • Cayenne pepper
  • Lemon juice
  • Lime juice 


This is where you take your smoothie to the next level in terms of nutrition. There are a plethora of superfoods you can add to smoothies to give it a massive nutritional boost. 
Adding a tablespoon of healthy oil (e.g. fish oil and coconut oil) is an easy to way to turn a smoothie into more of a meal. Adding healthy fats help you absorb some of the nutrients, will make the smoothie more satisfying and help you feel fuller for longer. Instead of a tablespoon of oil, you can add some avocado, it’s full of healthy fat and will make your smoothie creamy.
Another awesome addition to your smoothie is protein. Like fats, protein transforms your smoothie from a snack into a meal. Protein takes longer to digest, stabilizes blood sugar, helpes you feel fuller and keeps hunger at bay. Protein is important if you’re using smoothies as a meal replacement or as a post-exercise snack. You can add protein powder (e.g. whey protein, hemp protein), which come in all sorts of flavors, or use foods such as cottage cheese, yogurt or milk (see step 3 above) as your protein source.
As with the previous steps, the following is just a list of what you can add, it’s not meant to be overwhelming, but just give you an idea of the possibilities and encourage you to experiment a little.
  • Protein powder
  • Coconut oil/ butter
  • Flaxseed oil
  • Fish oil 
  • Fresh sprouts
  • Green powders
  • Cacao powder
  • Maca powder
  • Aloe vera
  • Acai powder
  • Goji berries
  • Spirulina powder
  • Chlorella powder
  • Wheatgrass powder
  • Multivitamin powder
  • Wheat germ
  • Probiotic powder
  • Ground flax seeds
  • Hemp seeds
  • Bee pollen 


Added all the ingredients? It’s time to blend! Start out on a low setting and work your way up to the top speed. It’ll take about 30 to 60 seconds – depending on ingredients – to blend. Pour, drink and enjoy!
Did I miss your favorite ingredient or do you have a favorite smoothie recipe? Leave a comment and let me know!
Check out the How to make a smoothie infographic! Pin It

sexta-feira, 14 de setembro de 2012

Amazing work-out!

This workout involves little to no equipment; all you need is a space to workout in, a place to run, and a chair. The goal of this workout is to tone each major problem area on the body so that you can rock that bikini bod.

Remember to drink water throughout your workout, breathe when you’re doing the exercises and if, for some reason, anything hurts (beyond the usual workout soreness) stop immediately.

Start with ten minutes of easy cardio to get your heart rate up and your blood flowing. Biking and jogging are popular options. And then follow that up with 2-3 sets of the following.

15 Tricep Dips (back, shoulders and back of arms)
*chair* Standing with back to chair, place your hands on edge of seat and walk your feet out with knees slightly bent. Bend your elbows and lower your butt towards the floor until your elbows are bent at a 90 degree angle. Press back up. 14 more to go!!

15 Plank Twists
Start in the push-up position, and tighten your ab muscles. Bend your left leg bringing your left knee up under your stomach and towards your right shoulder. Repeat for your right leg bringing your right knee under your stomach and towards your left shoulder.

15 Scissor Kicks
Lie on your back with your hands tucked under your lower back or butt for support. Press the small of your back against the floor (it will feel weird) and raise your legs 6 inches from the ground. Make sure to keep your legs straight. Tighten your abs as you lift your left leg straight, keeping in mind to keep your back flat against the ground. Quickly bring the left leg down while simultaneously lifting your right leg. If done properly your heels shouldn’t touch the ground until all 15 are done. Each leg should point towards the sky 15 times.

15 Seated Ab Twist
Sit on the floor with your knees bent and arms extended in front of you, hands clasped. Lean back until your torso is at a 45 degree angle to the floor, your feet should be hovering slightly above the ground and your abs should be tightened. Twist your arms to the right until your knuckles hit the ground and then return to center. Alternate sides and do 15 each.

20 Side Lunges With Knee-Up
Stand feet hip-width apart, knees soft and hands on hips. Lift right knee to chest and then take a big step out to the right side, lowering into a side lunge (your right leg should bend and your left leg should not). Quickly push off right foot and return to standing position with knee at the chest. Do 20 times on the right and then switch and do 20 on the leg.

20 Regular Lunges
Stand with your feet shoulder width apart, your hands on your hips. Step forward with your right foot and bend your right knee until your left knee is only a few inches from the ground. Keep in mind your knee should never go past the tops of your toes and if they do, take a longer step. Push back up into the standing position with feet shoulder-width apart and then alternate sides until each leg has done 20 lunges.

25 Calf Raises
Simple stand straight with your hands resting on something for balance and pull in your ab muscles. Raise your heels so your weight is on the balls of your feet, hold for a few seconds and then lower them slowly. 1 down, 24 to go!!

2-3 sets.

All workouts are courtesy of multiple fitness magazines and credit for the picture doesn’t belong to me. I hope you enjoyed my little workout and I’d love for your feedback. 

I recommend doing the lunges holding 10lb weights and calf raises holding 20lb weights at your sides. Or more if you can! Push yourself!
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quinta-feira, 30 de agosto de 2012

Post-it é vida!!!

É difícil imaginar a vida no escritório sem os bloquinhos de Post-it®. Existe melhor opção para lembrar o que não se pode esquecer? Em 30 anos ele tornou-se uma ferramenta indispensável para a comunicação rápida e efetiva, além de uma marca conhecida no mundo todo. É notável a rapidez com que esses pequenos bilhetes ganharam espaço no mercado, desde a sua primeira versão, o tradicional "amarelinho", em 1980.
Tudo começou em 1968, quando o dr. Spencer Silver desenvolveu um adesivo de característica singular, que aderia suavemente às superfícies e podia ser facilmente removido e recolocado. Mas foi apenas em 1977, quando o colega de Silver na 3M norte-americana, Art Fry, surgiu com uma grande idéia para a aplicação do tal adesivo em um produto voltado ao consumo. O conceito de um bilhete reposicionável adquiriu vida no dia que Art Fry cantava no coral de sua igreja. Toda vez que ele abria o livro ou mudava de página, sempre caía algum marcador. A partir desta situação, ele resolveu aplicar o adesivo desenvolvido por Spencer Silver em tiras de papel para resolver o seu problema. Mas logo ele percebeu que tinha criado uma nova forma de se comunicar e organizar informações.
A 3M ficou ansiosa para anunciar a inovação de Silver e Fry ao mundo. Em 1977, a empresa realizou pesquisas em quatro grandes mercados, mas no primeiro momento os consumidores não conseguiam encontrar um uso para um pedaço de papel "grudento". Eles precisaram mais do que fotos do produto para captar o seu conceito. Em 1978, a 3M foi até a cidade de Boise, no estado de Idaho (EUA), para realizar o que mais tarde foi chamado de "Boise Blitz", com amostras de Post-it®. O pequeno bilhete amarelo foi um sucesso, com mais de 90% dos usuários afirmando que comprariam o produto.
 Em 1980, o Post-it® "amarelinho" foi oficialmente lançado nos Estados Unidos. Foi batizado inicialmente com a marca Scotch®, e recebeu o nome de "Press and Peel Notes". O produto obteve um sucesso tão grande e imediato que a 3M recebeu mensagens dos principais CEOs listados no ranking da Fortune 500. Um deles foi o lendário presidente da Ford, Lee Iacocca, dizendo o quanto havia gostado do lançamento.
Nos 30 anos seguintes, a marca Post-it® cresceu e gerou toda uma família de novos produtos. Hoje ela inclui a linha Pop-up, com blocos sanfonados para serem utilizados nos exclusivos suportes, práticos, você puxa uma folha já sai outra. Além de funcionais, são charmosos e decorativos. A linha de Flags, que são marcadores de páginas duráveis, com adesivo reposicionável e que aceitam escrita, canetas porta-flags e muitas outras soluções.
Atualmente, existem mais de 1.000 produtos com a marca Post-it®, em grande número de formatos, tamanhos e cores, vendidos em mais de 100 países. Nos últimos 28 anos, o Post-it® foi incorporado à vida de muitas pessoas e, certamente, continuará sendo um produto inovador por muito tempo. A evolução do Post-it® nos últimos 25 anos

1980 – Tem início, nos Estados Unidos, a comercialização do Post-it®, inicialmente sob a marca Scotch e com o nome de "Press and Peel Notes". A 3M envia o produto para os 500 principais CEOs de empresas do país.

1987 – A marca Post-it® torna-se conhecida no mercado e novos produtos são apresentados, como o Post-it® Flags, uma ferramenta ideal para organizar, marcar, etiquetar e indexar páginas.

1990 – O Post-it® começa a ser utilizado em todos os lugares, e a 3M lança o primeiro suporte para Post-it® Pop-Up.

1994 – A 3M leva o produto para dentro das salas de reunião, com o lançamento do Post-it® Easel Pads, ideais para anotações em reuniões de brainstorming.

1996 – É lançada, nos Estados Unidos, a versão digital Post-it® Software Notes.

1997 – O Post-it® faz parte da cultura pop e chega ao cinema. No filme "Romy e Michele", as personagens dizem que inventaram o produto para parecerem bem-sucedidas em uma reunião escolar.

2000 – O Post-it® completa 20 anos com estilo. A estilista de moda Ilze Vitolina cria uma linha impressionante de roupas avant-garde para a noite, a partir das folhas do bloco. Os vestidos são apresentados em um desfile de moda na Letônia.

2003 – Os entusiastas do Post-it® colam agora os lembretes em praticamente todos os lugares com o lançamento da versão Super Sticky. O produto é projetado para aderir mais fortemente e por mais tempo em superfícies verticais, fazendo com que os recados favoritos das pessoas tenham mais durabilidade do que nunca.

2003 –São lançadas as canetas Post-it® Flags, que reúnem em um único produto caneta e marcadores de páginas.

2004 – O Post-it® tem uma versão dedicada às crianças. Como o Post-it® Sketch Pad elas podem mudar as cores de toda a casa com os seus desenhos e trabalhos artísticos sem danificar as paredes, para o alívio dos pais.

2004 – O produto vira artigo de arte quando é exposto na exposição "Humble Masterpieces", no Museu de Arte Moderna de Nova York.

2004 – A 3M cria, nos Estados Unidos, uma edição limitada com do Post-it® Super Sticky com fita cor-de-rosa em apoio à pesquisa contra o câncer de mama. Para atrair mais atenção à causa, a 3M elabora a maior fita cor-de-rosa do mundo com 75 mil folhas do produto. A ação foi estampada em um outdoor na Times Square durante todo o mês de outubro, e+C1 homenagem ao Mês de Conscientização do Câncer de Mama. Em uma altura de 18 andares, os lembretes agüentaram os ventos e chuva durante todo o mês e não se soltaram!

2005 – O Post-it® celebrara seu 25o aniversário. Com o lançamento do Post-it® Super Sticky - que acontece no Brasil ainda em 2005 - os famosos bilhetes vão além do escritório e do lar.

2010 – Post-it® comemora seu 30º aniversário com muitas ações nas lojas e nas redes sociais.

E a História de Post-it® continua...buscando soluções inovadoras para tornar seu dia-a-dia muito mais fácil e prático.
Post-it War and Post-it Art

Eu já tinha visto essas montagens nos pre´dios em Londres mas nem me toquei que era post-it war! Massa!! Adoro esses quadradinhos, não consigo trabalhar sem eles! Ajudam demais a neurótica com OCD kkk :) Liv

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